First and foremost, take a breather — you’re on the right track! at this stage it can be tempting to feel like you need to have it all together, especially with the popping marketing plan. however, your focus needs to be mostly on testing and validating your offer by getting a few customers/ supporters and getting feedback.
That means figuring out your target audience, refining your product/service , and developing consistency with how you communicate about and deliver your offer — whether it’s cupcakes, music albums, or tutoring services.
here’s what should be on your to do list:
- clarifying what you offer
- identifying target audience
- creating a simple marketing plan
- Developing 90 day Business goals
- mapping out from start to finish how you service your customers/clients. figuring out what can be improved
- capturing feedback and testimonials
- IDENTIFYing PRODUCT/ SERVICE GROWTH AREAS
- special for artists: BRand Strategy for artists